Timeseries Analysis of the hourly tweets count shows the daily seasonal effects in the tweets data. The data shows people are more likely to tweet about Pokémon GO during 5-9 PM, suggesting most people are likely to play during their evening commute. The average hourly tweet number can be simply modeled by a trigonometric function with a period of 24h.
The twitter user locations were geocoded by Google APIs and displayed on the map. These data not only shows how pokemongo craze took over the entire world, but also the geographic variation in response to the game. Basically, the number of tweets from each state is linearly correlated with the state population. After normalizing the number of tweets by the state population, I found the game is mostly popular in NY, TX and the west coast of US.
More interestingly is the normalized number of tweets has a negative correlation with the state obesity rate (shown in the map below), which suggests that while Pokémon Go ask people to get moving more in order to catch’em all, but in reality, this strategy may only work for people who are already fit rather than fat.
I explored the messy tweets using Natural Language Processing techniques, and created the wordclouds of the most frequent words and hashtags from Pokémon tweets.
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Using a k-means clustering algorithm, I'm able to cluster tweets into different topics, which are covers wide range of topics including education, politics, entertainment, and etc.
Pokemon Go should be prohibited to South African kids who do not have matric. Let them grow up 1st.. then let them play with us Pokemon Go— ICU Security Guard (@IamDrJohannes) July 24, 2016
Some lady in a snazzy pantsuit told me to pokemon go to the ballot, so I did. Pikachu wasn't there either.— Benjamin Musel (@BennyBeThis) August 9, 2016
That moment when a guy in a fedora and pajama pants steals your #PokemonGo gym.— The Domestic Geek (@TheDomesticGeek) July 26, 2016
Spotted: Pokémon Go player wearing a fedora and toe shoes in the engineering building.— Vasili Doan (@swissswiss2) August 24, 2016
if u need me u can find me wearing a fedora vaping on a hover board while playing pokémon go— Dad (@_branvan) September 14, 2016